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Life Insurance for New York Business Owners

Protect the company, the partners and the families behind it.

A business can be hurt by the death of an owner or key employee as much as a family can. Life insurance gives the company or the surviving owners cash when it is needed: to keep operating, to repay lenders, to replace a key person or to buy a deceased partner's share on terms the owners agreed in advance.

Licensed agent and broker, New York
Ways businesses use life insurance
Key person coverage
The company owns a policy on a person whose loss would reduce revenue or credit. The proceeds help it recruit a replacement, cover lost income and reassure lenders.
Buy-sell funding
Owners agree in writing who will buy a deceased owner's interest and how the price is set. Life insurance supplies the cash to complete the purchase.
Loan protection
Lenders may look for coverage on owners who guarantee business debt.
Succession and family
Cash that replaces the value of an owner's share for family members who are not in the business.
Two common buy-sell structures
Cross-purchase
Each owner buys a policy on the others. When an owner dies, the survivors use the proceeds to buy that owner's share. It works well with a few owners, and the number of policies grows as owners are added.
Entity redemption
The company owns the policies and buys the deceased owner's interest itself. It is simpler to administer with several owners. Tax and valuation treatment differ between the two structures.
How we work with you and your advisers
  1. Review the arrangement

    We read any existing buy-sell agreement and look at how the business is owned and financed.

  2. Size the coverage

    Coverage should reflect the value of the business or of the key person. We draw on a background in mergers and acquisitions and valuation, and your accountant confirms the figures.

  3. Compare insurers

    We compare term and permanent designs across insurers for each person to be covered.

  4. Coordinate with your attorney and accountant

    Your attorney drafts or updates the agreement and your accountant reviews tax treatment. We do not give legal or tax advice.

  5. Review each year

    Coverage should keep pace with changes in value, ownership and debt.

Your protections in New York

At or before the application we explain our role and how we are paid, and you can ask for details of our compensation (Regulation 194). When we act as your broker, we represent you and not the insurer. Which structure is right depends on the type of entity, the number of owners and tax considerations that your attorney and accountant should review.

Our promise as your broker

When we act as your broker, we work for you. Your best interest comes first, not the insurance company’s.

We represent you

Under New York law, a licensed insurance broker acts on behalf of the client, not the insurer.

We compare the market

We look across insurers to find the coverage that fits your needs and budget.

We put it in writing

We explain our role and how we are paid at or before the application (Regulation 194), and we document our recommendations.

Common questions
Who should own a key person policy?
Usually the company owns the policy, pays the premium and is the beneficiary, because the company is the one that would suffer the loss. Your attorney and accountant should confirm the setup.
Do I need a buy-sell agreement before buying insurance?
The agreement sets the terms and the insurance funds it, so the two work best together. Your attorney drafts the agreement, and we can begin comparing coverage while it is being prepared.
How much coverage does a buy-sell arrangement need?
It should relate to the value of the business or of each owner's share, which can change over time. We use the valuation your advisers rely on and revisit it regularly.
Are the premiums tax deductible?
In general, premiums are not deductible when the business is a beneficiary of the policy. Tax treatment depends on the facts, so confirm it with your accountant.
Is term or permanent insurance better for a business?
Term often fits obligations with an end date, such as a loan. Permanent insurance can fit arrangements with no end date, such as a buyout between partners. We compare both for your case.
Licensing
AgencyThe Rothswell Agency LLC, insurance agent license LA-1997378 (Life; Accident and Health; Travel Accident), expires June 30, 2027
Licensed producerArdi Shita, NPN 22062424: life broker license LB-1951560 and life, accident and health agent license LA-1951560, expire February 13, 2028
RegulatorNew York State Department of Financial Services. Licenses can be verified with its producer search at dfs.ny.gov.

Coverage is subject to underwriting, insurer approval and the terms of each policy. When acting as an agent, a producer represents the insurer; when acting as a broker, the producer represents the client. Compensation may include commissions paid by insurers; at or before the application we explain our role and how we are paid, and details are available on request (New York Regulation 194). This page is general information, not legal, tax or investment advice.

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info@rothswell.us646 821 3520211 Madison Ave, New York, NY 10016