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Business Development

Set up, run and grow your company.

For new companies, established companies and those expanding their presence: we handle the entity, the books, the finances and the go-to-market, and give your team a home in Manhattan.

Business development is provided by Rothswell. Rothswell does not offer securities or investment banking services.

Who we work with

New companies, established companies and companies on the move.

New companies

Founders and new ventures, including U.S. arms of foreign groups. We form the entity, open the bank account, set up the books and the brand, and find the first customers.

Existing companies

Businesses already operating that want finance leadership, tax and accounting, marketing and go-to-market support without building the team in house.

Companies expanding

A new state, market, office or subsidiary. We set up the new presence and give your people a New York base.

A typical first year

How we phase the work for a new or expanding business.

Companies that are new, or opening a new market or subsidiary, tend to need the same things in roughly the same order during the first twelve months. Select a phase to see what happens and what you will have at the end of it. Timing varies by company.

Phase 1 of 4 · Months 1 to 2

Foundation

Set up the company, subsidiary or new location so it can legally operate, bank and hire.

  • Delaware or state entity, EIN and registered agent
  • U.S. bank account and treasury set-up
  • Intercompany agreements with a parent or affiliates, where there are any
  • Trademark filing, website and CRM

What we do

Six services, engaged together or one at a time.

Tax, accounting and legal work is delivered with licensed CPA and law partner firms where the law requires.

Entity formation and banking

  • Delaware or state entity formation for a new company, a new subsidiary or a new state, with registered agent, EIN and foreign qualification
  • Introductions to banks suited to your company, including foreign-owned ones, account opening and treasury set-up
  • Intercompany agreements and transfer pricing with partner counsel and tax advisers
  • U.S. trademark filing and standard customer, reseller and NDA templates
  • An experienced U.S. commercial lawyer on demand, billed only when used

Tax and accounting

  • Monthly bookkeeping, bank reconciliation and financial statements
  • Payroll set-up and processing
  • Reporting packages for your board, lenders, investors or parent group
  • Federal and state tax returns, including foreign-owned entity filings
  • Sales tax nexus studies and treaty and cash repatriation planning

Finance leadership

  • A fractional CFO: budget, cash management, KPI dashboard and board reporting
  • Three-year growth or expansion model, hiring plan and funding needs, ready to show lenders and investors

U.S. go-to-market and marketing

  • U.S. website and landing pages with analytics connected from day one
  • HubSpot CRM, lead scoring and nurture campaigns
  • LinkedIn company and executive presence
  • Case studies rewritten for U.S. buyers
  • Search and AI answer-engine optimization, and targeted B2B outbound programs

A headquarters in New York

  • A permanent New York base with designated desks for your team, a new office or visiting executives
  • Dedicated conference rooms for client meetings, demos and board sessions
  • Event space for up to 150 people and rooftop company events
  • Lounges, guest amenities and a New York business address with mail and reception

Introductions

  • Introductions to customers, channel partners and system integrators in your sector
  • Optional success-fee arrangements on introduced business instead of retainers

Our team

The people who lead business development for our clients.

Portrait of Ardi Shita

Ardi Shita

CEO and Business Strategist

A New York finance executive whose career spans investment banking, asset management, regulated financial institutions and law. Ardi leads Rothswell, with a focus on cross-border transactions bringing European, Middle Eastern and Asian businesses and investors into the United States.

  • Former chief executive, chairman and board director of regulated banking and financial institutions
  • Former co-founder and Fund Manager at Eagle Capital, Private Equity Fund in New York
  • Former managing partner of a law firm
  • Executive MBA, NYU Stern; LL.M., Mergers & Acquisitions
Portrait of Patrik Krasniqi

Patrik Krasniqi

CMO and Business Strategist

Patrik leads brand, marketing and go-to-market strategy, helping companies present themselves to U.S. customers, partners and investors. He builds brand identities from the ground up, runs digital and social campaigns and turns market research into positioning that wins attention in a crowded market.

  • BA (Hons) in Business Studies, specializing in marketing, University of York
  • Marketing roles with global brands, including KFC and Walter New York
  • Branding, public relations and campaign management for international NGOs
  • Digital marketing, graphic design, market research and campaign optimization
Portrait of Miranda Nuhiu

Miranda Nuhiu

Chief PR Officer

Miranda leads communications and public and institutional relations, drawing on more than a decade as a commercial lawyer in the financial and real estate sectors. She has represented major financial institutions and investors in significant transactions across Europe and the United States, and brings a negotiator’s judgment to every client relationship.

  • Senior partner at Eagle Capital Holdings, overseeing an extensive real estate portfolio in Europe
  • Board member of NOA Financial
  • More than ten years of commercial-law practice in finance and real estate
  • Former Principal at Beverly Park Residences
  • Former Chief Sales Officer at Evergreen Valleys

Team members provide business development services through Rothswell. Rothswell does not offer securities or investment banking services.

Midtown Manhattan at dusk

Your headquarters in New York

Not a desk booked by the hour. A permanent base in Manhattan.

Your U.S. team, customers and visiting executives have a home with us: designated desks, private conference rooms for four to sixty people, event space for up to 150 guests and a rooftop for company receptions.

Event rooms and rooftop events are subject to scheduling and availability.

How an engagement runs
  1. Scope

    We agree objectives, scope and fees in a written engagement.

  2. Set up

    We form the entity, open the accounts and put the basics in place.

  3. Launch

    We build the brand, the website and the first customer programs.

  4. Run

    We keep the books, the reporting and the pipeline moving as you grow.

Business development services are provided by Rothswell, with licensed CPA and law partner firms where required. Rothswell is not a broker-dealer. Rothswell does not offer or sell securities, does not provide investment banking services and does not solicit investors.

Let’s talk

Tell us a little about you, and we will get back to you.

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info@rothswell.us646 821 3520211 Madison Ave, New York, NY 10016